Decoding Investment Language Since 2018
We started because financial jargon kept pushing regular people away from smart money decisions. Seven years later, we're still breaking down complex terms into conversations anyone can understand.
What Started as Questions
Back in 2018, a small group of us noticed something frustrating. People wanted to learn about investing but got buried in terminology that seemed designed to confuse rather than clarify.
We began meeting in coffee shops around Terrace, discussing ways to translate investment concepts into plain language. What if someone could look up "amortization" and actually understand it without needing a finance degree?
That question became our foundation. Not because we had groundbreaking technology or secret formulas—just a commitment to clear explanations and honest education.
How We Approach Financial Education
These aren't corporate values printed on posters. They're principles we actually use when creating content and helping people understand investment terminology.
Plain Language First
Every term gets explained like you're asking a friend over lunch. We skip the industry speak and focus on what concepts actually mean for your financial decisions.
Context Matters
Understanding a term in isolation doesn't help much. We show how investment concepts connect and when they become relevant in real financial planning.
Questions Welcome
There's no such thing as a basic question when learning about finance. We built this around the idea that asking for clarity is smart, not embarrassing.
Growing Through Real Feedback
Our first year was honestly rough. We thought clear definitions were enough, but people kept asking for examples and practical applications.
So we changed direction. Every term now includes scenarios showing when it matters. Someone learning about "dollar-cost averaging" sees how it works with monthly contributions, not just a textbook definition.
By 2021, we'd expanded from 200 terms to over 1,500. Not because we wanted a bigger database, but because learners kept requesting explanations for concepts they encountered.
The feedback loop became our development process. People tell us what confuses them, and we build content addressing those specific gaps. Simple approach, but it keeps our material relevant to actual learning needs.
The People Behind the Platform
We're educators and financial professionals who believe investment knowledge shouldn't require a secret decoder ring.
Sienna Kowalczyk
Content Director
Sienna spent twelve years explaining derivatives to undergraduate students before joining us. She has this talent for taking impossibly complex concepts and making them click through unexpected analogies.
Astrid Bergstrom
Education Specialist
Astrid came from curriculum design at a community college where she noticed students struggling with financial literacy basics. She structures our learning paths based on how people actually absorb new information.